1 00:05:16,430 --> 00:05:17,640 discourse. 2 00:05:10,340 --> 00:05:16,430 such as equality, fairness, tolerance, and even freedom, the very language of our political 3 00:05:06,040 --> 00:05:10,340 But we must understand the methods they use to challenge and change the meaning of words 4 00:05:02,440 --> 00:05:06,040 This is not a call for the right to stoop to the left’s tactics. 5 00:04:57,840 --> 00:05:02,440 And most importantly, set the frame to begin with, by winning back the culture. 6 00:04:55,500 --> 00:04:57,840 Reframe arguments on solid moral ground. 7 00:04:53,860 --> 00:04:55,500 Don’t use the left’s frame. 8 00:04:52,169 --> 00:04:53,860 unspoken assumptions. 9 00:04:47,740 --> 00:04:52,169 But there is a path back: pay attention to the hidden frame and expose the flaws in its 10 00:04:41,949 --> 00:04:46,740 the right can no longer assume that voters understand the moral concerns that drive our 11 00:04:46,740 --> 00:04:47,740 policies. 12 00:04:36,810 --> 00:04:41,949 With the left’s dominance of our cultural institutions, and thus over language and framing, 13 00:04:35,699 --> 00:04:36,810 to defend itself? 14 00:04:31,490 --> 00:04:35,699 Today we must ask – does our culture have the confidence in America’s founding principles 15 00:04:27,199 --> 00:04:31,490 Who could be against reform – healthcare reform, immigration reform, etcetera. 16 00:04:22,030 --> 00:04:27,199 message: consider “reform” and the positive associations triggered by the word. 17 00:04:18,069 --> 00:04:22,030 Even the most innocuous-sounding language can be engrained with an unintended political 18 00:04:15,160 --> 00:04:18,060 to “undocumented immigrant,” to “migrant.” 19 00:04:10,820 --> 00:04:15,160 Consider the change in framing from the term “illegal alien,” to “illegal immigrant,” 20 00:04:09,010 --> 00:04:10,820 more resources. 21 00:04:04,239 --> 00:04:09,010 just at different stages of life, as time and experience allow people to earn and accumulate 22 00:03:59,420 --> 00:04:04,239 The frame also excludes the way “rich” and “poor” often describes the same people, 23 00:03:57,540 --> 00:03:59,420 lead to different outcomes. 24 00:03:52,780 --> 00:03:57,540 The frame excludes natural differences between individuals in abilities and attitudes that 25 00:03:50,080 --> 00:03:52,780 in keeping with a just and fair society. 26 00:03:45,740 --> 00:03:50,080 leads people to associate differences in income with something unnatural, morally wrong, not 27 00:03:40,189 --> 00:03:45,740 Similarly, framing “income inequality” as “the 1 percent versus the 99 percent” 28 00:03:33,950 --> 00:03:40,189 on campus” – if you don’t hear the other frame, which side will your instincts support? 29 00:03:29,720 --> 00:03:33,940 Imagine you’re a non-political person who hears the story of “hateful intolerance 30 00:03:17,890 --> 00:03:22,180 With its control of culture, the left controls the framing of political disputes. 31 00:03:26,540 --> 00:03:29,720 Disagreement is framed as “intolerant/hateful/hurtful.” 32 00:03:22,180 --> 00:03:26,540 Limiting right-of-center speech on campus is framed as “support for tolerance”. 33 00:03:12,340 --> 00:03:17,890 But when the question referred to the potential for violence, only 45 percent said yes. 34 00:03:08,060 --> 00:03:12,340 When the question referred to first Amendment rights; 85 percent said yes. 35 00:03:05,630 --> 00:03:08,060 allowed to hold a rally in their town. 36 00:02:59,540 --> 00:03:01,099 This is called “framing”. 37 00:03:01,099 --> 00:03:05,630 A Princeton University study asked respondents if a group accused of hate speech should be 38 00:02:56,300 --> 00:02:59,540 If you control the culture, you control the associations. 39 00:02:51,340 --> 00:02:56,299 Think how that process works for all the phrases we use in political conversation every day. 40 00:02:46,280 --> 00:02:51,340 “limited government” with “limited in ability,” “barrier to progress,” “antiquated.” 41 00:02:41,780 --> 00:02:46,280 Your unconscious, instant evaluation of the term may be totally different; you may associate 42 00:02:37,590 --> 00:02:41,780 the value of limiting the monopoly on force that is government? 43 00:02:34,000 --> 00:02:37,590 But what if you’re steeped in a collectivist or progressive culture that didn’t teach 44 00:02:31,170 --> 00:02:34,000 bulwark against abuse of power. 45 00:02:26,610 --> 00:02:31,170 spark associations with “natural rights,” or “god-given rights,” and a historic 46 00:02:21,959 --> 00:02:26,610 To someone steeped in an individualist culture, or a Judeo-Christian culture, the phrase may 47 00:02:19,680 --> 00:02:21,959 Consider the phrase “limited government.” 48 00:02:13,290 --> 00:02:19,680 shape our unconscious associations, and activists have enormous incentives to exploit this phenomenon. 49 00:02:08,869 --> 00:02:13,290 With political words and phrases, there is enormous room for culture and education to 50 00:02:00,610 --> 00:02:05,170 Now think of the word “spider” – observe the different associations and unconscious 51 00:02:05,170 --> 00:02:08,869 negative reaction your brain has. 52 00:01:57,679 --> 00:02:00,610 You may form a natural positive evaluation. 53 00:01:53,969 --> 00:01:57,679 “nest”, “chirp”, and so forth. 54 00:01:47,979 --> 00:01:53,969 Think of the word “bird” – unconsciously your mind will think of “fly”, “wings”, 55 00:01:45,479 --> 00:01:47,979 in a positive or negative direction. 56 00:01:37,729 --> 00:01:39,700 topic for years. 57 00:01:39,700 --> 00:01:45,479 All words trigger a network of associations and emotional evaluations that shape our reaction 58 00:01:33,189 --> 00:01:37,729 As it becomes common usage, all its negative associations infect every discussion on the 59 00:01:28,859 --> 00:01:33,189 with negative meaning, and those who wouldn’t have originated it then adopt it. 60 00:01:23,960 --> 00:01:28,859 the news or in conversation may never consciously notice how much that single word is packed 61 00:01:19,920 --> 00:01:23,960 But once the “gridlock” language breaks out into the culture, people hearing it in 62 00:01:15,350 --> 00:01:19,920 their rights violated by a small but powerful group of politicians. 63 00:01:06,150 --> 00:01:10,640 have picked the word, because they understand the Founders designed the legislature to first 64 00:01:10,640 --> 00:01:15,350 achieve broad agreement before it can act, in order to protect the citizenry from having 65 00:01:01,590 --> 00:01:06,150 By contrast, persons with a right-of-center mindset driven by the Constitution would never 66 00:00:55,340 --> 00:00:59,880 Unspoken is the left-wing assumption that government should be acting to easily pass 67 00:00:47,440 --> 00:00:52,460 Inherent in this word choice are the negative associations it brings – traffic jams; something 68 00:00:59,880 --> 00:01:01,590 lots of new laws. 69 00:00:52,460 --> 00:00:55,340 that should flow smoothly, becoming blocked. 70 00:00:40,260 --> 00:00:47,440 "Gridlock." 71 00:00:27,119 --> 00:00:30,800 And overwhelmingly, the left has been winning the language battle. 72 00:00:36,350 --> 00:00:40,260 to pass a law, the word has been spread through left-wing media. 73 00:00:32,310 --> 00:00:36,350 Frequently used to describe situations in which a legislature cannot reach agreement 74 00:00:30,800 --> 00:00:32,310 Take the word “gridlock”. 75 00:00:25,359 --> 00:00:27,119 in a deep cultural divide. 76 00:00:21,080 --> 00:00:25,359 Subtle differences in language we use to talk about political issues are in fact grounded 77 00:00:09,110 --> 00:00:13,600 The political struggle between left and right takes place, not at the ballot box, but in 78 00:00:17,880 --> 00:00:21,080 Those who control the culture shape the political future. 79 00:00:13,600 --> 00:00:17,880 culture and in the very language we use to talk about politics. 80 00:05:22,889 --> 00:05:24,440 Thanks for watching! 81 00:05:19,060 --> 00:05:22,889 If you liked this video, please help us share it and subscribe to our channel. 82 00:00:00,000 --> 00:00:05,380 When Andrew Breitbart said “politics is downstream from culture,” he summed up in 83 00:05:17,640 --> 00:05:19,060 I’m Dr. Steven J. Allen. 84 00:00:05,380 --> 00:00:09,110 five words how the left is winning the battle for the American mind.